It all started when...
Introspec Marketing was founded with the belief that all good marketing starts from within. We offer value-driven marketing services to companies that help consumers make conscious decisions to improve the overall state of health and livelihood. Specifically, we work with companies that focus on physical, emotional, intellectual, social, spiritual, occupational, and environmental well-being of society.
Companies often spend a lot of time on brand perception and how they appear to the outside world without first taking the time to introspect or understand who they are on the inside. That is where the initial enhancement needs to take place. As marketers, we ask the question, "Are you more concerned with how you appear, or what is happening within you?" Once the introspection process takes place, we help you create your brand vision. We then work with you to create emotional and social connections that create brand loyalty and refine the brand experience.
More specifically, we work with you to
- Improve your benefit positioning by creating curated, cohesive, and value-driven experiences through all of your distribution channels
- Build targeted customer persona profiles to ensure relevancy and provide greater value in all of your marketing efforts
- Maximize authentic brand awareness
- Generate more sales by connecting with people who have genuine interest in your products and services
- Leverage social media to engage & relate and improve your social media presence
- Select the right social media distribution channels
- Select the right marketing automation tools so you can use your KPIs and metrics to make smarter business decisions
- Improve brand reputation by being social, candid, and honest
- Become a thought leader in your space
- Improve email response rates
Our style of marketing is built on interactive, educational, valuable, and pull based dialog that focuses on creating thought leadership and omnichannel experience through each stage of your customer journey. We chose to specialize in the wellness industry because we wanted to use our marketing expertise to work with people who share our passion for creating a healthier and more fulfilling life - and understand the importance of having all marketing emanate from that. Introspec Marketing was founded in Cincinnati, OH, but offering marketing services to companies nation-wide.
The following 10 operators exemplify our brand personality & explain how we create value for our clients:
- We are health & wellness advocates
- We are introspective
- We have strong beliefs
- We create a movement
- We act on insights
- We follow through
- We go beyond the physical
- We are relentless in our pursuit of excellence
- We cultivate authentic customer relationships
- We recognize the individuality of our customers and their needs
To improve our client's strategy, we focus on brand relevance instead of brand awareness. We use the brand asset valuator (BAV) as a model of brand equity. The BAV, developed by Young & Rubicam, was founded from research that involved about 500,000 consumers in 44 countries. The BAV, looks at differentiation, energy, relevance, esteem and knowledge as the key attributes of brand equity. Differentiation refers to brand's unique competitive advantage. Energy refers to brand's momentum. Relevance looks at the spread of brand appeal. Esteem measures brand perception and reputation. Knowledge measures consumer familiarity with the brand. These 5 key attributes are pillars for building a successful brand.