Website Copy Package
Home, services & about page
It still makes my mouth dry.
Have you experienced the dreaded silence of nothing happening after you poured your heart and soul into writing an amazing blog article? Or, publishing a super insightful eBook?
Even writing a social media post where you just go all out.
Then, you hold your breath. You wait, but the engagement never happens.
All that glitters is not gold.
Let me be the first to raise my hand on this one. And, I considered myself an okay writer.
The truth is that I was a terrible copywriter. And, that copywriting is the most important part of your website. It can make you or break you as a wellness entrepreneur. It doesn't matter if you think you are a good writer or not. Copywriting is its own beast.
Brilliant copywriting keeps your ideal clients glued to your every word.
Relevant. Engaging. Entertaining.
It doesn't overwhelm.
It does over-deliver.
So, I'll say it here for all to hear.
Copywriting is even more important than strategic design (my specialty).
Let that sink in. As in, copywriting, a service I don’t offer, is even more important than strategic web design, which I do offer.
That's the power of the right words.
The right words get your clients to stay on your site & understand your core message so they can be ready to buy right now.
Still, I know this next thing to be a solid truth.
Finding the right words to express what you do can be a real challenge.
This is why I refuse to make mindful websites using bad copy.
I will NOT do it.
And, this is why I have partnered with the best of the best to make your copy irresistible to your ideal clients. I want to set your website up for success.
Wellness friends: Meet Sophy Dale.
Copywriting is her zone of genius.
Writing as if she was born to do just that.
A gift that brings your vision & ideas into existence.
Here’s what you need to know
[Practical, fun, warm and down-to-earth approach without the fluff]
Sophy Dale is a copywriter and business mentor, based in the UK, who works with creative entrepreneurs (coaches, meditation teachers, designers or therapists) all around the world. Her background is in publishing and editing and she formerly ran a business as a mentor for writers, so she has deep knowledge of how to create engaging stories and a uniquely supportive and collaborative style.
Brilliant copy doesn't have to be hard.
Sophy makes it easy. She will draw out your unique brand voice, and the stories that help to flesh that out, so you can speak to the heart of your ideal client. She will create your relevant and engaging home, services and about pages.
This matters a lot if you want real impact.
Bringing in a professional copywriter means you don't waste time working outside your own zone of genius.
“Since I followed Sophy’s guidance, I’m attracting more of my ideal clients, and when they call, they even tell me they relate to specific things I’ve expressed in my web copy.
Her approach is very practical but also warm, down to earth, patient, kind and authentic. It’s FUN working with her! She’s delivered amazing content without any fluff, and I’m seeing quick results from my work with her.”
— JEN JOHNSON, MINDFULNESS COACH
Sophy will position you as an expert in your niche and make sure you make a great first impression on potential clients. You'll meet via video several times, so that she can get an in-depth understanding of your business and you'll have lots of opportunities to edit the copy she writes for you.
And tweak it, so that it's all in your voice.
COPY + YOUR NEW SITE WORKFLOW
[Copy for your Home, Services and About page is perfectly matched with mindful web design—this match is a key for maximizing conversions]
How we love thee.
But seriously, let’s review it for just a moment, so we can make sure we dot the i’s and cross the t’s. Sophy & I have developed a simple and effective partnership to ensure you end up with compelling website copy & a mindful website using the copy.
Both are critical for conversions on your new website.
QUICK OVERVIEW OF THE WORKFLOW
We will first chat for 20 minutes [free strategic website consultation with Lana. Yay!], so I can get the details I need to send you a customized a website contract. If you opt in to include this website copy package (includes copy for your home, services and about page), that will be noted in the contract (along with any other add-on services). I will then reach out to Sophy to let her know about your website project. She will contact you within 24 hours to get you started on your copy package as the first step in your web design process. The package will include copy for your home, services and about pages. If you include the SEO Quickie add-on service, Sophy will get a list of target keywords from me to use as part of your copy package so your new website can be optimized for discoverability.
To make your checkout process easier, the payment for the copy package will be made directly to Introspec Marketing at the same time you make your 7-Day Enchanter payment.
Once your copy is finished, you will email it to me to start your 7-Day Wonder [website] project.
“Sophy excels at being supportive, believing in her clients and allowing them to feel heard. And her copywriting skills are spot on!”
— SHARON NEWSOM, THE QURIOUS EFFECT
SOPHY’S COPYWRITING PROCESS
After you add the copy add-on service to your proposal & sign the proposal with Lana for the mindful web design, Sophy will reach out to you.
Sophy will send you a link to book your video meetings with her to get your copy started.
She’ll ask you to fill out a comprehensive questionnaire about your business to make sure we can make the most of your time in your first 1:1 session together.
You’ll have your first (75-minute) consultation where Sophy will find out all about you and your business and get clear on your messaging, tone, and content.
She will go away and write a first draft of your About page using the messaging, tone and content you discussed.
You’ll do a follow-up, live revision session using shared documents in Google drive and Zoom video.
She’ll draft your Services page.
You’ll meet for another live editing session.
Then Sophy will draft your Home page copy and send it to you for your comments and changes.
She’ll do any final edits across all three pages, and give you one last chance to make any final changes before you sign off on your copy.