Using Myers-Briggs to Increase Engagement: Sensing vs INtuition
The Myers-Briggs Type Indicator assessment was developed by Katherine Cook Briggs & Isabel Briggs Myers. The assessment originated from Carl G. Jung’s theory of psychological type. It identifies psychological preferences for how we view the world. While human behavior is a combination of cognitive functions, understanding each one provides insight into personality patterns. This particular infographic looks at the dichotomy of sensing vs iNtuition and how we can use it to increase engagement in marketing.