Using Myers-Briggs to Increase Engagement: Feeling vs Thinking

How do you make decisions?

The Myers-Briggs Type Indicator assessment was developed by Katherine Cook Briggs & Isabel Briggs Myers. The assessment originated from Carl G. Jung’s theory of psychological type. It identifies psychological preferences for how we view the world. While human behavior is a combination of cognitive functions, understanding each one provides insight into personality patterns. This particular infographic looks at the dichotomy of feeling vs thinking and how we can use it to increase engagement in marketing. 

Using Myers-Briggs to Increase Engagement: Feeling vs Thinking